Marie Van Rillas
YOUR PARTNER FOR PEOPLE & GROWTH
DOES THIS SOUND FAMILIAR?
The right people aren't finding you.
Few things I hear most often from founders before we start working together.
You get plenty of applications, but few from people you'd actually hire.
If any, Your careers page could belong to any company in your sector.
Good candidates go quiet after the first conversation.
Your people love working here but nobody outside knows why.
None of this means something is wrong with your company. Usually it just means the story isn't being told.
WHAT IT ACTUALLY MEANS
Employer branding, in simple words.
It isn't about a logo, a careers video, or a table-tennis table.
In practice it comes down to four things.
Knowing what you actually offer
Your EVP: the honest answer to "why work here?", written in words your own team would recognise. Not aspirational. But True.
Your people are your voice
Sharing what your people say about working with you is far more convincing than anything I could write about you.
The right channel, the right message
A finance director and a junior developer aren't found in the same place, and they don't respond to the same things.I help you pick the right channels for the people you actually want, and the right message for each one.
Keeping the promise
What you promise candidates has to match what happens after they join. Otherwise you're just hiring faster to replace people quicker.
THREE WAYS TO WORK TOGETHER
Audit, Boost, or 360
Same foundations, different depth. Most people start with one and grow into the next, there's no need to jump straight to the biggest.
Audit
WHERE YOU STAND TODAY
An honest read on how you come across as an employer, from the outside, and from the inside.
Review of your careers page, job ads and online presence
Conversations with a few employees and recent hires
A walk-through of your candidate journey, start to finish
A walk-through of your candidate journey, start to finish
Best for: Your are looking for clarity before taking action.
Around 3 days
Boost
FIX WHAT MATTERS MOST
From clarity to action: your defined EVP and a real lift in your visibility, in two weeks
Everything in the Audit
Your EVP, written and agreed together
Careers page rewritten
Job ad templates your team can reuse
Linkedin guidance
Best for: Your are hiring, need quick wins and increas your visibility fast.
Around 2 weeks
360
THE FULL TRANSFORMATION
From the audit to a real employer brand strategy that fits your business, then the activation that makes it live, inside and out.
Everything in Boost
Employee stories gathered and produced
nternal launch, so your team knows the story too
Hiring manager coaching for consistency
A content toolkit you keep using
A simple way to measure what's working
Best for: you're scaling and doesn't want hiring to slow you down.
Around 3 months
Not sure which fits? That's what the first call is for.
WANT EVERYTHING IN ONE PLACE?
Want everything in one place?
The brochure walks through each of the three options in details, so you can read it in your own time, and share it with whoever else nmight be interested.
What's included at every level, in detail
How the work runs, week by week
Questions founders usually ask before starting
NO SURPRISE
How we'd start
Whichever option you're leaning towards, it begins the same way.
FIRST
A conversation
30 minutes. You tell me where you are, with hiring, your plan and I tell you honestly whether I'm the right person to help.
THEN
A one-page proposal
Scope, timeline and cost on a single page. No twenty-slide deck, no pressure to decide on the call.
AND THEN
We begin
You'll know what's happening at every stage, and you'll see the work as it develops, not only at the end.
Not sure which one fits?
That's ok. and it's exactly what the first call is for.
Tell me what's happening with your hiring, your priorities and I'll point you to the right starting place, even if it isn't one of these.