How long does this take?

An audit is quick — a few weeks from first conversation to a report you can act on. Quick Wins is scoped to land within the quarter you're hiring in. A full transformation runs a few months, paced by how fast your team can review and decide.

Do you work with our existing marketing team?

Yes, gladly. Marketing owns the brand; I make sure the employer side of it is true, specific and useful for hiring. We split the work early so nobody duplicates anything.

What if our culture isn't where we want it yet?

Then we say so, and start there. An employer brand that promises what you don't have costs you the very people you hire. The audit tells you whether to fix the story or fix the culture first — and I help with both.

Do you write the content or do we?

I write the EVP, the careers page and the job ad templates. Employee stories come from your people, in their own words — I structure and edit them, I don't ghostwrite them.

Can you work remotely?

Yes. Most of this work happens remotely. I come on site for the moments where it matters — the kick-off, the interviews, the internal launch. Switzerland, France and international.

Service · Employer Branding

Become the company people want to join.

Your culture is already real. Employer branding makes it visible to the right people, at the right moment.

Book a strategy call

See the three ways to start

What we build together

✓ Employer Value Proposition — what you offer, in words your people recognise

✓ Employee Storytelling — real voices, not stock photography

✓ Career page & Jobs Add — copy that filters, not just attracts photography

✓ Internal visibility — so the brand holds up once people are inside

The problem

Great companies lose great candidates every day.

✓ Candidates go quiet after the interview and you never find out why.

✓ Job ads bring volume, not fit. The right people don't recognise themselves in them.

✓ Your careers page says nothing a competitor couldn't say word for word.

✓ Your own team can't quite put into words why they stay.

Three ways to work together

Three ways to start.

Audit

A clear diagnostic of how you're seen as an employer today, inside and out, with prioritised fixes.

Best for: you suspect there's a gap but can't name it.

✓ Interviews with you and your team

✓ Review of careers page, job ads and LinkedIn

✓ A walk-through of your candidate journey

✓ Gap report with fixes in priority order

Quick Wins

Audit plus hands-on execution of the highest-impact changes: EVP, careers page, job ad templates.

Best for: you're hiring now and need it working this quarter.

✓ Everything in the Audit

✓ Your EVP, written and tested with your team

✓ Careers page, ready to publish

✓ Job ad template

✓ One-page guide for hiring managers

Full Transformation

End-to-end employer brand build with rollout, internal launch and manager enablement.

Best for: you're scaling fast and hiring is a permanent function.

✓ Everything in Quick Wins

✓ Employee story programme, with real voices

✓ Manager enablement for interviews and onboarding

✓ Internal launch so the team can say it themselves

✓ Content plan for the first quarter after launch

Fixed-price packages, scoped on the call. No hourly fees.

How it runs

Discover, define, build, launch.

01

Discover

Interviews, a look at what candidates actually see, and an honest read on the gap between the two.

02

Define

Your EVPm what you offer, in words your people recognise as true.

03

Build

Careers page, job ads, employee stories: the assets that carry it

04

Launch

Inside first, then outside with managers who can say it in their own words.

Questions

Things people ask before we start.

Next step

Let's make it visible.

A 30-minute strategy call to find out where your employer brand stands: no commitment, no pitch deck.